Hi, welcome! My name is Morena Russell, I am the Profit Strategist.
I help heart-centred female entrepreneurs who are making £55K+ per year to create the strategies to control their money so they can hit their financial goals month in and month out.
No matter how much money you make, if you don’t have the strategies and systems in place to support you, you end up not having anything to show for your work. Money is a fluid energy and as such it can go out as quick as it comes in.
I have worked in financial management for the last 7 years of my career.
The last 3 years were in International Development managing the financial side of projects ranging from £5M to £35M. That helped me to become very good are creating and managing budgets as well as the day to day financial management part and understanding how to deliver results and get the best out of people.
Prior to that I have worked at the commercial side of the Science Museum Group in the UK, which is a group of four National Museums. I have had a broad role doing management accounts to all commercial areas, including Retail, Catering, Cinemas and Customer Service which gave me great commercial awareness and analysis capabilities to figure out what initiatives are working and which are a waste of time.
Most small business only see their accountants couple of times a year for their tax returns but I believe that there is much more we can gain from analysing our figures and using them to direct the business strategy.
Creating a profit strategy and watching your business money closely is the only way to ensure that your business makes profits on a consistent basis.
I am also a mum to a gorgeous 18 months old boy that challenges me everyday to want to be better and to work towards my dreams.
“If you are in business with either a growth model or complex forecast and need to really understand how your business and revenue would work – I would highly recommend Morena Russell – she isn’t here to replace your accountant or bookkeeper but to help you to really understand your business projections! never been so excited about a spreadsheet”
Rebecca Robertson – Evolution for Women